Alliance Business Insurance
ohTwentyone was recently asked to develop a logo and business card for a new company called Alliance Business Insurance. Although the name of the company is a reference to an area of the DFW Metroplex called "The Alliance Corridor" we decided that a more apt meaning of Alliance for an insurance broker would be the relationship between them and their clients, or the assemblage of various parts to form a cohesive unit.
The final logo ended up being an assembly of triangular forms to create, what the client describes as, as tent. We used Bauer Bodoni because it has the ability to be both modern in the historical sense and in the contemporary sense simultaneously, which gives the mark the look of a "contemporized" version of a traditional financial logo. We also used Bank Gothic, almost purely for its legibility at small sizes...although it is also a really great face to set things on top of. Its squareness makes it feel very stable.
ohTwentyone is proud to have ten logos included in the upcoming Trademarks USA. Read More >
ohTwentyone has been awarded three 2010 American Web Design Awards by Graphic Design USA Magazine. Read More >
ohTwentyone is proud to be included in Logolicious, the upcoming book of logo design from Peleg Top and Collins Design.
ohTwentyone is proud to be included in The New Big Book of Layouts. Read More >
ohTwentyone has been awarded ten (10) 2009 American Graphic Design Awards by Graphic Design USA Magazine.Read More >
ohTwentyone is gratified to be included in Designing for the Greater Good: The Best of Cause Related Marketing and NonProfit Design. Read More >
ohTwentyone is honored to be included in LogoLounge Master Library Volume 1: Initials & Crests. Read More >
ohTwentyone has been awarded two 2009 American Web Design Awards by Graphic Design USA Magazine. Read More >